Down to earth writing and eagle eye proofreading

Words matter. Get them right.

Jade has brown hair and a full fringe. She has very pale skin, red glasses and black winged eyeliner and is smiling at the camera.

I’m Jade, the WebWriter, and I write conversational copy and content for charities and social justice groups, and vegan businesses.

When your writing is geared toward your audience they’re more engaged. And when you use simple, accessible language it means more people understand you so more people can engage with or get value from you.

I proofread and write down to earth, jargon-free words so you can spend your time on the stuff you can’t, don’t want to, or shouldn’t outsource.

I help you:

  • Maximise your messaging

    More products or services isn’t necessarily the answer. Talking about them in the right way can make a world of difference. Fresh eyes, fresh advice.

  • Free up time

    Stop struggling to write - either delaying projects or overworking yourself. I handle the writing so you can focus on what needs your attention.

  • Show up consistently

    Convey your brand message and tone of voice across platforms and mediums. Consistency builds that all-important brand awareness and trust.

Why go professional?

Top-quality writing that’s free from mistakes builds trust and credibility.

Website, reports or printed material littered with typos? People wonder what else you’re dropping the ball on, and rightly so.

Realbusiness

59% would actually avoid buying from a company that made obvious spelling or grammar mistakes.

Realbusiness

74% of web users pay attention to the quality of spelling and grammar on company websites.

The draft was of a good quality and was close to a finished version quickly -

It sounded like me! That was really important -

The draft was of a good quality and was close to a finished version quickly - It sounded like me! That was really important -

Services

  • Copy and content writing

    Persuasive copy written to drive sales or engaging content written to educate and inspire.

    Handy website packages and ongoing content packages to generate more traffic and leads.

    View writing

  • Proofreading

    Catching and correcting spelling and grammar mistakes means you won’t lose trust, credibility, or customers because of silly errors.

    Because typos do put people off.

    View proofreading

  • Editing

    Proofreading and then some.

    Editing includes changing words or sentences to enhance flow, effectiveness and reading comprehension.

    I edit both human and AI writing.

    View editing

  • Auditing

    Auditing websites, social media posts or email campaigns to see if they’re conveying your brand messaging well, are written in your tone of voice and are optimised for user experience.

    View auditing

  • £99 power hour

    A power hour to go through anything copy, content, proofreading or freelancing related. Tips, advice, ideas, feedback or work reviewed, LinkedIn profile tips.

    Come prepared or it’ll be a colossal waste of time!

    Book your power hour
A large crowd of people comprised of different ages, ethnicities, genders, and visible disabilities titled 'Representation and intersectionality'.

Latest from the blog

Representation and intersectionality: who’s not in the room?

How and why we should be aiming for all rooms in life to be representative of the society we live in.

Lovely words:

  • “Jade wrote my new website copy, including home page, services and about. What I found helpful was Jade's approach to this and her ability to ask open questions to explore the type of messages I wanted to convey to my customer. I felt she quickly 'got me' and understood both my business and my personality I wanted to put across.”

    - Rebecca S

  • “Jade encouraged me to share as much information about me and my style preferences as possible, while not making onboarding too burdensome… Her writing is cogent and down to earth and her client relationship management is on point.”

    - Matt K

  • “Jade's writing skills are simply amazing, and I was truly impressed with her ability to transform my entries into compelling and concise prose. Jade spent ample time getting to know my goals and achievements, and her exceptional attention to detail ensured that my entries accurately reflected my accomplishments. The end result was absolutely stunning, and I have complete confidence that Jade's work will greatly enhance my chances of winning the award. I would highly recommend Jade for any writing project, and I look forward to the opportunity to work with her again in the future.”

    - Adrian D

  • “A team player with genuine passion. Jade was professional, responsive and efficient and her input was invaluable. Jade was a pleasure to work with personally and professionally, I look forward to working with her again.”

    -Nicky B

  • “Jade is a pleasure to work with, a great team player and brings great ideas to the team. I highly recommend Jade to anyone looking for support with web-related projects.”

    - Damine P

  • “I asked Jade to look at the landing page for my Email Marketing Planner, for which I'd written the copy myself. I knew something about it wasn't right and that it needed to be rewritten. The copy Jade produced was brilliant. Not only did it lift the page, it also sounded like me! That was really important. If you're thinking of hiring Jade for a project, I say go for it!”

    - Minal P

  • “We have used Jade in her editing and proofreading capacity and I was stunned by how good she was and her attention to detail. She even proofed pieces by two other trained copywriters and found corrections! Jade always goes above and beyond the brief and delivers on schedule and on budget. And on top of that she's such a wonderful person to work with too. Couldn't recommend her enough.”

    - The Vegan Business Tribe

Get in touch

I’m here to help with any of your copy, content or proofreading needs. No job is too big or too small - unless you want me to proofread your 600 page book in 1 day..

Submit the form or book a call. Either way, I’m looking forward to hearing from you!